Key Metrics That Matter For Mobile App Development
There is huge competition when it comes to mobile app development. If we calculate around 20,000 apps and games are released to the app store per day. We have seen mobile apps flopping shortly after launch. It is essential to have a great mobile app but having a good marketing strategy is equally important. If you want to assure the success of your mobile app, you need to follow some key metrics. You are required to measure the right metrics and build your apps according to them. In this way, you get to analyze where your app stands in the market. You can make favorable changes to deliver a quality mobile app.
Here are some key metrics that might help you in mobile app development:
DEALING WITH APP CRASHES AND NETWORK ERRORS
Network errors are from service providers and HTTP errors when a user tries to connect to the network. These network errors can lead to app-crashes. Mobile apps crash, at some point during the usage. There is a crash rate that estimates the number of crashes per app load (app load means the launch of an app), which is 1-2%, depending upon the nature of the app, its use and the like. You can get the details on your app store. They are the HTTP errors that show up when the app is interfacing to a networked service. It can often lead to app crashes. It may lead to a delay in response time, even after many retries.
THE ACTIVE USERS
Everyone who downloads your mobile app can’t be categorized as active users. Active users are the people who frequently open and engage with your app. This metric is important for it determines how engaging and useful your mobile app is to users. It depends on the analytics tool that who are the active users of your app. According to the Google Analytics tool, an active user is the someone who has logged in and used the mobile app within the last 30 days. App stickiness ratio shows how often users come back to your mobile app. The MAU (monthly active users) or the DAU (daily active users) is a measure of the user base of the application. You need to keep track of this particular metric. You can check if it’s growing or shrinking or not moving at all (stagnant). This may help you to get a coarse idea about the success of your app. This is important if your revenue model focuses on advertising. It clearly calls for a large user base to be successful.
Retaining app users over time proves to be the greatest challenges on your journey to app success. App retention calculates the number of users you retain after a particular period of time. It depends on the date of their first visit. It is also known by the name of “cohort” tracking. It allows you to identify your engaging and valuable users. This helps you to target your personalization efforts towards valuable users. The retention game starts once you have convinced a user to download and use your app. People become bored with things soon. This app metric is helpful if you are planning a new update release or inserting new features. It’s helpful to identify if the new updates/features are keeping the users engaged or are making it unworthy and monotonous.
APP USERS’ SESSIONS
This is the session between the opening of the app and closing. It helps you see how much time your users are spending on your app. It is an indicator of your user’s engagement level. The more the session length of your users, the more is their engagement in the app. The average visit time depicts the average time duration of your app users’ sessions. Screen views per visit tell the number of app screen that a user interacts with during a single session. Both the parameters show how engaged your active users are with your mobile app. In short, the longer time your users spend on your mobile app determines the users’ sessions. It is one of the important metrics that you need to remember.
APP SESSION INTERVALS
Mobile app session intervals measure the frequency of your users retaining to your mobile app. It shows how many times the users have opened and used your app. Session intervals compute the time between a users’ sessions. This is another way to find the engagement of your users. It is better to have shorter session intervals. This would further mean that the users aren’t waiting too long between using your app. App session interval is something that should be counted as important key metrics.
The customers may find your app through a number of sources, like search in the app store, by mouth publicity, in-app referrals, and other things. The acquisition cost helps you to find where your users are coming from. It also helps you analyze the behavior of the users once they start using your app. It shows the value driven by the users when they get engaged in the app. Apart from these, this metric measures the amount you have to spend to get active, paying users or subscribers. User acquisition costs can make up of costs like spends on advertisements or PR. There are also some technology costs like infrastructure and hosting, or salaries and contract fees for designing, development, customer support, legal help or comparable help.
The app abandonment is the key metric that determines the rate of users who abandon your mobile app. It is specifically before signing up or beginning to use it. This metric is important to track and analyze because it can highlight the deficiencies in your mobile app’s onboarding processes. It’s useful to avoid the other issues that are standing in the way of signing up your new users. This metric is important to improve the quality of your app.
THE APP STORE RATINGS AND RANKING
Here comes the most important key metrics to determine the success of your app. Let’s first talk about the app store ranking. App-store ranking shows the visibility your mobile app is in the app store search results. According to Apple, only 65% of people download apps after searching for something in the App Store. If your app is visible in the app stores, there are better chances you have of reaching out to your potential users. This is one of the most public of all metrics. It shows a clear sign of the success of an app and its influence on users. It is something from which the users pay attention to as well.
If we talk about app ratings, a poor rating in the app store will have a lot of bad results in the long run. You need to make sure that your app has a good rating. This is one of the major app metrics that developers have to take care of. Make sure that the developers are all aware of these metrics. They must know how to measure them so as to create successful mobile apps.
THE GROWTH RATE
When you launch your app obviously you would want it to grow with time. Not only every year but every month also, we can definitely see a growth in the number of apps released to the app store. When you take the comparison year by year, you will be able to see that every month there is a certain growth from the previous year. When you analyze them on a graph, you will come to know that the lines never intersect. Such a steady and stable growth pattern shows a market that has a lot of momentum.
APP SPEED AND LATENCY
The speed metrics measure how fast your mobile app loads and runs. Speed is something that you cannot avoid in an app given the users’ expectations. You must spend a considerable time to optimize, refactor and improve the speed of your mobile app. You have to make sure that you meet the user expectations while considering speed as a feature. On the other hand, mobile app latency shows the time taken by your mobile app to request and get a response from an API. The app latency duration is should be as short as possible. People mistake latency for speed. The app speed determines things like app load and transition times. The app latency shows how long it takes to press a button, how to make a call to the API server, and finally displaying the information.
Earlier, ratings and download numbers were enough to determine the success of your app. But it’s not enough in today’s time. Time has changed in the past few years, and as the number of mobile apps is growing, the competition between them is also increasing. Nowadays, app developers need to be aware of the best ways to grow their app and analyze the feedback. The above is the most important key metrics that might help you to assure the success of your app.